The BurgerFuel share offer expires today. This is the first dipping of my toes in the shallows of Stock Exchange investment. If it turns out to be a Microsoft or Starbucks then I'm in clover. If its a South Sea Bubble (look it up for yourself!) then I'm in doo-doo. However, sales are up 41% in the quarter to end June compared to last year so we shall see.The dilemma is, if I get all the shares I've requested it means the offer wasn't over-subscribed but if it is popular and over-subscribed I'll only get a portion. I guess that's what they call a self-regulating system. Clever really.
I supported their profits at lunchtime. Being a VIB (Very Important Burger Person), I had a Three 1/2 Bucks voucher ("In Burgers We Trust", "This meat will be tender at all stores.") which stated it was 'legal tender for 1 x Spud Fries with Aioli dip valued at $3.50 with any Burger purchased.'. I ordered the Shareholder Combo Special and presented my voucher. First problem; the unhappy-looking girl on the other side of the counter stared at the voucher, then mumbled something incomprehensible. I reached out to take it back so I could re-read it and she pulled it in closer. I asked for it back. Still no go. She wandered into the kitchen to consult some higher authority (BurgerMeister? - the first sentence, by the way, tells us the Mayor is the head of a Municipality or City.) and obviously got no joy because she sulked all the way back out to tell me the voucher wasn't valid with Specials. Hmm... "... with any Burger purchased." A tad tenuous on the clarity I think. I'll send this blog to the owners and get their opinion.
Anyway, the young thing, who was wearing five different horizontally striped stockings at various levels of layering was actually doing her best. It was lunchtime and she was the only person at front of shop, having to cover sales, packing and delivery to tables as well as take-a-way customers, all by herself; not good staffing ratios. One person was doing the cooking and the 'higher Burger authority' was invisible.
The food is excellent. HUGE portions, way too big for 'normal' people; really well conceived, well designed, well prepared and well cooked. The fries are probably the best in Wellington, the meat in the Burgers is top class and the buns are definitely 'buns to steal!'Let's hope the share offer is way-oversubscribed, I end up with all my requests, BurgerFuel Worldwide go on to rule the gastronomic Universe, everyone renounces vegetarianism (sorry Laurel) and I live happily ever after. The cows will have to fend for themselves.
2 comments:
I'm pretty sure one of the things that makes Starbucks and other such publicly traded companies successful is their customer service... maybe you should mention that if your girl with the stockings was the only one working, and grumbling at doing it?
Oops, didn't notice your comment. I emailed them the link to the blog and they were very good - emailed and phoned me to check the details of how many workers, how fast the service etc.
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