You Got Shares! Yeah Right.

This is today's (18 July) sequence of communications from BurgerFuel:

9.41 am
BurgerFuel will be going public, as the company is now guaranteed to reach the minimum threshold of $8M.
As applications are still coming in, we are yet uncertain of the final tally of shares that have been applied for. But as applications literally quadrupled in volume on the last day, it seemed logical to extend by a week, thus giving any latecomers the chance to apply to become shareholders.

'It seems logical to extend by a week' because the deadline was met by a huge amount of people? I don't get it. Isn't a deadline a deadline? That's when you're supposed to reply by. If you don't you've missed the boat. But, I guess the company is looking at the late surge and saying, 'Bugger the deadline, it was only a guideline anyway.'

12.57 pm
If you wanted to buy shares in the company or simply ran out of time, you now have a few more days. The BurgerFuel share offer period has been extended until Monday 23rd July.

AKA if you didn't take the opportunity or weren't impressed by the offering, we're giving you another chance and the bidders who actually got off their duff and bid on the offer can go screw themselves.

4.29 pm
We’re still in the midst of processing the share applications that have come in (special thanks to all of those who applied early!), but most importantly - we’re definitely going public!

special thanks to all of those who applied early! Yeah right, and you really mean that, don't you?

The NZX has given us an extension to process these applications, but we can confirm that your application for shares has been processed and that you will definitely own a piece of BurgerFuel Worldwide.

So I will definitely own 'a piece'; that's good.. But will my 'piece' be a smaller piece because of the extension?

You can view the official press release here. The release date is 16 July but it wasn't emailed out to bidders until 18 July! Electronic communication moves at the speed of light; that's pretty damned fast.

Lastly, if you know anyone who has not yet applied – and would like too – they can do that anytime on-line or in-store -up until Monday 23rd July 2007.

OK, so if I want a zillion more people to aply for 'my' shares I can encourage them to do so after the dealine. So that's alright then.

I like the concept, I like the image, I like the product and I like the plans but I think they've got the last three days wrong.